hello! my name is imran yusof. i am a motion graphics designer specialising in 3D.

i work primarily in the gaming, music and automobile spaces for clients big and small.

regardless of the type of work, i love making things and will gladly sit at my desk for hours. please give me a good reason to!

乁༼☯️‿☯️✿༽ㄏ

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Secretlab x AAPE by *A BATHING APE®

2021

Client: Secretlab

Director, Motion Graphics Designer: Imran Yusof
Producer: Ng Liting
Art Director: Claudia Park
Camera Unit: Carte Blanche Visuals
Grip & Electric: Light Architects
(full credits in video description)

Secretlab hired me to direct a video showcasing its collaboration with streetwear label AAPE. Working with their internal team and an art director, we concptualized a clean, lab-like environment, which I translated into a 3D model for efficient planning. I also managed the production crew from start to finish to bring the vision to a reality.

In post-production, I opted for a typography-driven style reminiscent of magazine editorials, keeping the focus on the chairs by maintaining clean and simple edits and graphics.