hello! my name is imran yusof. i am a motion graphics designer specialising in 3D.
i work primarily in the gaming, music and automobile spaces for clients big and small.
regardless of the type of work, i love making things and will gladly sit at my desk for hours. please give me a good reason to!
乁༼☯️‿☯️✿༽ㄏ
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SGT (UTC +8)
PRIX Workshop Promos
2024
Client: PRIX
Director, Motion Graphics Designer: Imran Yusof
Editor: Shafeeq Shariff
Graphic Design: Haikal Affendy
PRIX blends car culture, gaming, and womenswear. I created two short promo videos for them, featuring PRIX founder Esther's Mazda RX7 FD and YouTuber Kota The Yoda's Nissan S15. The process included modeling custom parts, building environments, rigging, animating, smoke simulation, lighting, texturing, and rendering.
ArtScience Museum “New Eden”
2024
Client: ArtScience Museum
Agency: Practice Theory
Art Director: Miki Charwin
Producer: Georgina Tan
Motion Graphics Designer: Imran Yusof
Working with Practice Theory, I produced two videos to promote “New Eden”, an exhibition at the ArtScience Museum. Mimicking the exhibition’s aesthetic, a sci-fi pastel treatment, I modelled, animated and rendered two distinct 3D worlds showcasing a sample of the artwork on display in a dreamy & futuristic setting.
Aboutte “Godspeed”
2023
Client: Aboutte
Director, Motion Graphics Designer: Imran Yusof
Editor:
Shafeeq Shariff
Aboutte is a lifestyle brand focusing on art toys. For the release of Blonde Boy, a new figurine modelled after a portrait of Frank Ocean, I created a 3D track and drifted two BMWs (Aboutte founder Mali’s F82 M3 and the iconic E30 M3) around it, interspersing the shots with a life-sized version of the figurine.
Apac Risin’ - Dharni |
Valorant Champions 2022
2022
Client: Riot Games
Agency: Genesis Motion Design
Director: Longfei Zhang
Motion Graphics Designer: Imran Yusof, Yvonne Lin
Cel Animator: Denise Nicole Yap
I collaborated with Genesis Motion Design to craft and animate a music video for Valorant Champions Tour 2022. Using Riot's assets, we created a typography-driven video for Dharni's rap & beatbox track, packed with game references through cel-animated characters and 3D assets.
Secretlab x AAPE by *A BATHING APE®
2021
Client: Secretlab
Director, Motion Graphics Designer: Imran Yusof
Producer: Ng Liting
Art Director: Claudia Park
Camera Unit: Carte Blanche Visuals
Grip & Electric: Light Architects
(full credits in video description)
Secretlab hired me to direct a video showcasing its collaboration with streetwear label AAPE. Working with their internal team and an art director, we concptualized a clean, lab-like environment, which I translated into a 3D model for efficient planning. I also managed the production crew from start to finish to bring the vision to a reality.
In post-production, I opted for a typography-driven style reminiscent of magazine editorials, keeping the focus on the chairs by maintaining clean and simple edits and graphics.
Secretlab x K/DA 2.0 Countdown
2020
Client: Secretlab
Director, Motion Graphics Designer: Imran Yusof
In the lead-up to the release of it’s upcomming collaboration with Riot, Secretlab reached out to me to create a hard-hitting countdown video to be aired before the launch video. I leveraged K/DA’s strong design language to create this fast-paced countdown edit.
Secretlab League of Legends Collection
2021
Client: Secretlab
Director, Motion Graphics Designer: Imran Yusof
Secretlab approached me for content to feature on their social media platforms—a clip highlighting their collaborations with Riot's League of Legends. Within a short timeline, I created a concise showcase, blending a dynamic 3D environment with clean 2D motion graphics.
Razer Green Switch
2019
Client: Razer
Motion Graphics Designer: Imran Yusof
I worked with Razer to create a short launch video for their new Green mechanical switch. Opting for a glitch heavy treatment, I used pixel-sorting to emphasize the switches’ characteristics- “Clicky + Accurate”
Razer Zephyr
2021
Client: Razer
Agency: Genesis Motion Design
Creative Director: Benjamin Ang
Producer: Chen Wei Chua
Animator (3D): Jeffrey Wen
Motion Graphics Designer, Compositor: Imran Yusof
Genesis Motion Design enlisted me for the launch video of the Razer Zephyr, a wearable air purifier. We developed a UI system used in the intro, background and supers, alongside informative yet stylish motion graphics. Additionally, I handled the compositing of the renders provided by the 3D animator.
Yung Raja - Mike
2021
Client: Def Jam SEA (Universal Music Singapore)
Director, Motion Graphics Designer: Imran Yusof
Director of Photography: Bong
Assistant Producer: Ng Liting
Editor:
Shafeeq Shariff
(full credits in video)
I directed a music video for Yung Raja's track Mike. We shot this in a run-and-gun style, utilizing his connections for locations and borrowed a McLaren 720S from a mutual friend. Alongside directing duties, I also crafted 3D assets showcasing the vehicle.
Yung Raja - Muneru Valiba
2020
Client: Def Jam SEA (Universal Music Singapore)
Director, Motion Graphics Designer: Imran Yusof
Producer: Ng Liting
Camera Operator: Shukri Shukor
VFX Artists: Zulhilmi Sidek, Ronald Ang
For Yung Raja's remix of the National Day song "Munnaeru Vaalibaa", I directed a campy, tongue-in-cheek music video. The video showcases postcards from Raja's neighborhood, Little India, with him integrated into each scene.
Houseplant Animated Infographics
2020
Client: Houseplant
Motion Graphics Designer: Imran Yusof
For Houseplant, a Canadian brand owned by Seth Rogen, I designed and animated two educational videos. To fit the 70s aesthetic of the brand, I opted for a VHS-style treatment, using the brand’s strong colours combined with 3D and illustrated elements.
Tell Your Children for Nike Airmax Day 2019
2019
Client: Tell Your Children
Motion graphics designer: Imran Yusof
Illustrations: Tell Your Children
I collaborated with Tell Your Children for Nike Airmax Day, bringing their illustrations into a CGI world. Embracing Nike's vintage "Have a Nike Day" motif, I animated TYC's art and added retro Windows98-style elements & 3D.
.WAV(Y) Posters
2018
Client: .WAV(Y)
Designer: Imran Yusof
From 2018 to 2023, I led the design and branding for .WAV(Y), a local new-school hip-hop party. I was given free reign to conceptualize and design our monthly posters. I would
capitalize on micro-trends in rap to make sure our content remained at the cutting edge.